Martínez restaurant identity
Mexico City, 2022

Martínez is a food and wine restaurant by Lucho Martínez, located in the Roma neighborhood of Mexico City.

From the simple logo and typographic choices to their application across dishware and the considered use of color, the graphic identity establishes the restaurant as a contemporary take on the classic bistro. The design favors clarity and timelessness, allowing the food and atmosphere to take center stage while grounding the space in a familiar visual language.

Photographs by José Miguel Ramírez.





   



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