Mexico City, 2021
686 Bar was a bar in Mexico City by Mexican chef Lucho Martínez, located above the Michelin-starred restaurant Em.
The visual identity for 686 nods to the origins of classic bars, when their aesthetics and atmosphere were closely tied to those of early pharmacies. The use of color and the combination of different typefaces were designed to contrast with the bar’s dark, monochromatic ambience, introducing a sense of freshness. Together, these elements allow the bar’s historical references to live alongside a current register.
Photographs by José Miguel Ramírez and Eugenio Schulz.
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